Training & Coaching - Classroom training & online training - Domsel Consulting
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Training & Coaching
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Face-to-face Training & Online Training
In the field of classroom training and online training, we can look back on a wealth of experience: In the past twenty years, we have worked for numerous manufacturers in the automotive industry and have conducted training in the categories of technology, sales, communications, personnel development and personnel management, as well as trainings for the market introduction of new models or have done the launch ourselves with our team of experienced coaches. In doing so, we attach great importance to our coaches not only providing theoretical knowledge but also practical experience. After all, we are convinced that both face-to-face training and online training will be most successful if they are designed from practice to practice. We are happy to plan individual training for you or train your classroom trainers as online trainers. You'll find more about it here. Below you will find also an excerpt of the training programs we have already carried out, mainly from the automotive sector, but we are also active for the globally operating company INTEA, which has been offering its customers tailor-made training and further education measures for around 50 years.
Training type:
Virtual Classroom Trainings (VCTs)
After our team has already successfully trained online trainers for Ford Deutschland, we were commissioned by Ford Europe to develop a "Train the Trainer" program for the training of internal online business coaches. For this, Mario Domsel carried out several Virtual Classroom Trainings (VCTs) with different training levels to ensure that all trainers have the same level of knowledge. The participants were introduced to the implementation of a digital training on the technical level, as well as to the specific challenges that online trainers (in contrast to live trainers) have to face. In order to ensure the success of the participants, a lot of practical exercises are provided in our training modules. At the end of our training, each trainer was able to create, install, and perform a self-designed presentation for online training.
Training type:
Face-to-face training
Challenge: Training of hostesses and hosts for assignments on exhibitions or trade shows like IAA, Nutzfahrzeuge-Messe Hannover etc.
Project schedule: Within a multi-day training course the students were mainly prepared for the upcoming trade fairs - for the bulk of the group, the exhibition was the subject of the training, as well as frequently asked questions from trade fair visitors and competent answers to these questions. In order to be able to deal with these issues, both technical innovations in the vehicles as well as topics such as consumption, infotainment and equipment packages/equipment features were dealt with.
Conclusion: Through the live training, in which the participants were able to benefit directly from the trainer’s many years of experience, they were able to represent the manufacturer competently and – at the same time – to help to get across the products successfully and prosperously to the consumer.
Training type:
Various launches (Meriva B, Karl, Adam, Insignia, Astra and many others)
Project schedule: With different teams consisting of 5 to 15 trainers, the launches of different new models were strategically planned and prepared in such a way that the developed procedure can be conveyed as efficiently as possible during a workshop. This included the creation and revision of PowerPoint presentations, the incorporation of static and dynamic competition comparisons, the elaboration of sales arguments as well as the skillful staging of the products for the sales increase.
Conclusion: Due to his high professional competence in the automotive field and his excellent communication skills, Mr. Domsel has always received excellent reviews from the participants.
Training type:
Online-training
Challenge: Preparation of the market launch of Opel Ampera
Project schedule: Following the successful implementation of the Chevrolet VOLT online market preparation, Mr. Domsel was commissioned to design an online training course for the market launch of the Opel Ampera. Again Mr. Domsel was confronted with the challenge of bringing a new technology in general and the specificity of the new product closer to the participants. This also included the provision of new lines of argumentation to ensure a successful sales.
Conclusion: Within the framework of this project it became possible to prepare the trading partners for the distribution of the new product by being able to present it competently and to respond sovereign to customer queries.
Training type:
Virtual Classroom Trainings (VCTs)
Challenge: Market launch of 2008 & EXPERT for approximately 1800 participants
Project schedule: Trainings for the theoretical introduction of new products, including the practical implementation during the actual market launch, require a high degree of responsibility - market launches usually devour high 7-digit amounts. Mr. Domsel is aware of this responsibility and places great emphasis on the meticulous planning, organization and execution of these trainings. The content of the training included not only an explanation of interesting innovations but also a presentation of the market analysis, in order to make it clear to the participants what potential is offered to them and to convey to them in a further step how to deal with this potential. In close coordination with the event agency responsible for the venues, four different locations were chosen to give the training an event character. As this project involved several simultaneous attendance sessions, Mr. Domsel was also responsible for the search, selection and education of the trainers for the presence training. After compiling all relevant information he also prepared the specific training content - including both the material for the trainers as well as for the participants. In collaboration with the selected trainers, the final conceptual design of the workshops was prepared and finalized, and the implementation of these workshops was then adapted to the specific circumstances of the different locations.
Conclusion: Due to the long-time experience in the sector “product launch”, it was possible to meet the requirements of the manufacturer and to achieve the training goal. The selected and pre-coordinated team was able to arouse enthusiasm for the new products, which led to a good sales start, as the sales figures proved. Due to the professionalism in planning and implementation, Mr. Domsel was also involved in the subsequent product launch.
Challenge: Product launch of 3008 & Traveller for approximately 1800 participants
Project schedule: During the planning, organization and execution of this product launch, the challenge was that the Peugeot 3008 had a lot of new features and the Peugeot Traveller was a completely new product in the Peugeot product family. In the preparation, this meant that much more information than usual had to be collected and processed accordingly. This large amount of information had to be presented so compact that it could be conveyed successfully within the framework of a one and a half day workshop.
Conclusion: In order to meet the specific requirements of this project, the workshops consisted of static and subsequent interactive components. While a part of these components were primarily intended to ensure the transfer of knowledge, the other part should actively make this newly acquired knowledge available, through dynamic driving workshops. The chosen approach was met with great enthusiasm and passion by the participants, which also reflected in the market launch: the targeted sales figures were not only reached very quickly, but were also exceeded.
Training type:
Face-to-face training
Challenge: Coaching of hand-picked SEAT-retailers for fleet customers business
Project schedule: In order to actively support commercial customers in the development of new business in the commercial environment, a live training session was arranged directly at the Point of Sales in consultation with SEAT Germany. This procedure allowed the individual sales representatives to be actively involved in the event and to work out the following points theoretical to be worked out and tested in practice: target group definition, creation of target company lists within the sales area, first contact of the target companies, documentation in the in-house CRM system, acquisition / direct approach, accompaniment and active support during sales talks up to the conclusion of the contract.
Conclusion: The participants benefited not only from Mr. Domsel's theoretical knowledge, but also from his active support on site. Through his years of sales experience and his excellent abilities in cold calls, he not only conveyed knowledge but also introduced it in real situations which resulted in a surplus value for the respective dealers, which went far beyond the actual training.
Training type:
Virtual Classroom Training (VCT)
Challenge: Preparation of market launch Chevrolet VOLT
Project schedule: At the request of the manufacturer, an online training was conceived where the salesmen are prepared for the distribution of electric / hybrid vehicles and in particular on the market introduction of the new Chevrolet VOLT. This led to a high complexity of the task since not only specifics of a new vehicle but also the modalities of a completely new technology had to be conveyed. In addition to the fundamental functionality of an electric / hybrid drive, a completely new line of argument for the sale had to be communicated - in addition to the technical aspects as well as the emotional aspects that should be conveyed during the sales talk.
Conclusion: The complex nature of the subject led to a lively exchange, accompanied by many questions concerning the new technology in general and the new product in particular. This enabled Mr. Domsel to fully clarify his knowledge in the context of the VCT, thus enabling the participants to prepare the marketing of the Chevrolet VOLT to prepare.
Training type:
Launch
Challenge: Project launch Chevrolet VOLT
Project schedule: Based on his many years of experience in the automotive industry, Mr. Domsel was entrusted with the preparation and delivery of Virtual Classroom Trainings for the launch of the Chevrolet VOLT, and also with the launch of the product itself. The main tasks were to determine the target group, to impart the driving experience as well as a basic understanding of the technology used and to set up a sales argumentation.
Conclusion: The combination of online and live training proved to be extremely fruitful for imparting the knowledge necessary for launching the market and enabled the participants to successfully introduce the product on the market.
Training type:
Face-to-face Training
Challenge: Product launch of Jumpy, C-Elysee and Spacetourer for approximately 900 participants
Project schedule: After the extraordinarily successful product launches for the sister company Peugeot, Mario Domsel and his team were also entrusted with the introduction of the Jumpy, the C-Elysee and the Spacetourer. As before, it was necessary to prepare salespersons for trade by becoming familiar with the new products. In addition, due to overlaps, the challenge was that the team had to be expanded; due to the long-standing market presence of Domsel Consulting in the automotive sector and the appropriate network, however, this challenge was easily overcome. The launch took place at three different locations, which is why the trainings as well as the driving dynamics were adapted to the situation of the respective location.
Conclusion: Together with the well-established team of Domsel Consulting, the experienced trainers were able to bring the salespersons closer to the new products and thus show the market possibilities. The successful execution of this order led to another order for a further market launch.
Challenge: Preparation for product launch C-3 and E-Mehari in Spain
Project schedule: At the request of the client, the introduction of the C-3 and the E-Mehari should take place in Spain. Thus, the specific challenges that a product introduction entailed, other aspects that had to be considered such as the good accessibility by plane and the easy arrival to the accommodation. In addition, the hotel was not too far from the location and had to be equipped with enough beds and training rooms for a period of four weeks. The preparations for the different trainings were made in Germany and then adapted within a very short time after arrival at the location in Spain.
Conclusion: Although there was no way to visit the location in advance, the on-site adaptation was quick and easy, thanks to the preparation measures, so that the developed training modules could be successfully implemented in practice.
Training type:
Face-to-face Training
Challenge: Launch training for Saab 9-5
Project schedule: A hand-picked group of trading partners should be given the opportunity to get to know the new Saab 9-5. For this purpose it was possible to explore the vehicle live at various locations in the Federal territory of Germany, as well as to gain experience with the new model during extensive test drives. This interactive training was supplemented by technical information which is relevant for sales discussions.
Conclusion: In an extremely small market which is difficult to access for Saab, a product launch with event characteristics should be carried out. However, due to Domsel Consulting's many years of experience, it was possible to meet both the requirements of the client and the dealers and sellers to make this event a complete success. Unfortunately, however, the manufacturer has decided to discontinue production of the 9-5 shortly after its market launch.
Live and online trainings on behalf of INTEA
As a globally active company, which has been offering its customers customized training and further education in the automotive sector for more than 50 years, we place particular emphasis on practice-oriented training. In order to ensure the right balance between theory and empiricism, we rely on trainers who have achieved success in practice and have the appropriate know-how - so we also came across Domsel Consulting as our partner in training courses. As a long-term partner, we have entrusted Domsel Consulting with numerous projects - independent organization of a nationwide product launch with more than 1500 participants, sales training for new products or the formation of new trainers or the promotion of already established trainer (TTT) and much more. We can absolute rely on our partner to prepare and implement high-quality training courses which focus on practical implementation. Therefore, we can recommend Domsel Consulting as a partner for training and coaching purposes without restriction.
Sales and technical coaching for several manufacturers
How are different types of drive cumulated? How does a planetary gear work? On these and many other questions from the technical field, we have provided our customers with answers to various training questions. Due to our technical expertise we are always asked by various manufacturers to explain their technologies in a comprehensible manner and to develop sales guidelines for the trade. In addition to explaining how the motors work, we also included our projects in this area, among other things the demonstration of the functioning of different sensors as well as their interplay in the system and the resulting effects. In order to generate sustainable added value for our clients, we place particular emphasis on explaining technical features so that everyone at the point of sales understands them and can make them fruitful for his sales argument. In order to be able to meet the requirements of our clients in full, we work together with a team of experienced coaches who have proved their worth with numerous projects.