Automobile & Automotive
The aim of this project was to familiarize all car dealers in Germany with the new car of this brand and the many different innovations in the field of powertrain, driver assistance systems and infotainment and to support a successful market launch.
Due to the size of this project, we have integrated further service providers and trainers. The number of participants amounted to nearly 2000 car salesmen. Special event locations and hotels had to be organized for this purpose.